NOVASOL Coastal Care 2018

Help us clean our coasts and protect our oceans

We face many complex challenges when it comes to a clean and healthy ocean, but one problem is simple to understand: Trash. According to National Geographic, more than 100 million tons of plastic is drifting around in our oceans right now. This is bad news for the health of this vital natural resource, the iconic wildlife, local economies as well as our own health, safety and prosperity.

It is everyone’s interest to get the plastic pollution problem under control – and at NOVASOL we want to do our part. For this reason, in the first week of May 2018, we are hosting our third annual coastal cleanup, and we need your help!

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How can you help?

NOVASOL Coastal Care is an united force, and support from volunteers is essential for the success of the activity. So please mark your calendars, invite your families and friends and spread the word.

Find an event in your country here:

·         Benelux

·         Croatia

·         Denmark

·         France

·         Germany

·         Italy

·         Norway

·         Poland

·         Spain

·         Sweden

During NOVASOL Coastal Care 2017, volunteers collected more than 6.5 tons of trash in 10 different countries all over Europe – help us make sure that this year’s event makes an even bigger difference for our environment.

Take part in NOVASOL Coastal Care – and win your next holiday

As a thank you for your help, you can participate in the competition to win a gift voucher for 1,000 Euros to all of our more than 50,000 holiday homes.

NOVASOL Coastal Care

How to participate:

  • Sign up to participate in NOVASOL Coastal Care 2018 on Facebook.

  • Take a photo or a video during the event.

  • Upload it to Instagram with the hashtag #novasolcoastalcare or to the Facebook-event.

* The winner will be announced on Facebook in the week after the event and will be contacted directly on Facebook or Instagram. When you participate in the competition you give your permission for us to use your photo in other marketing contexts.

Feel free to share pictures and spread the word by way of our hashtag:


Are you not near an event?

If you are not near an event, you can easily do your own cleanup in an area near you. All you need is a trash bag and a pair of gloves. Your cleanup does not even have to be by the ocean. Waste in nature is never good and in addition, the combination of wind and waterways leading to the ocean result in trash “travelling” and often ending up in the sea in the end.

All you need is trash bags, gloves and the Clean Swell app with which you can record the trash you collect and thereby support research to find sustainable solutions to the pollution problem. Read more and find the app here

If you do your own cleanup – please let us know by signing up here.


NOVASOL Coastal Care is not just about facilitating a single (yet returning) action for the benefit our of our oceans; it is also about making an effort to change how we think and to change the actions that lead to the pollution problem. Therefore, no matter what, please take a minute to read more about the problem and the motivation behind NOVASOL Coastal Care below.

NOVASOL Coastal Care


Why are we doing this?

The amount of marine debris – that is any manmade solid material that is disposed of on beaches, in waterways that lead to the ocean, or in the ocean itself – is increasing every year. The motivation for NOVASOL Coastal Care is to support the important work to ensure the health of our nature resources and at the same time do our part in supporting the many local communities who are deeply dependent on a clean ocean and clean beaches.

3 facts about the pollution problem

1.    Every year, an estimated 8 million tons of plastic waste flows into the ocean. In 2015 National Geographic stated that there was more than 5.25 trillion pieces of plastic in the ocean – or said in another way more than a 100,000,000 tons of plastic.

2.       Because plastic does not decompose it can last up to 500 years in the ocean.

3.       More than 80 % of marine pollution comes from land-based activities.

This enormous amount of marine litter is a serious threat to both humans, aquatic environments and wildlife.

How the debris hurts marine animals

Every year more than 100,000 marine animals and sea birds die a painful death because of ingested plastic. Plastic debris has been documented as harming nearly 700 species of wildlife.

Many species, like seals, dolphins and sea turtles, can get tangled up in the plastic waste and subsequently become easy prey, drown or starve. Other animals, such as baleen whales, will mistake the plastic for food due to the plastic being broken down to microscopic parts when exposed to the elements, making it easier for the animals to mistake it for plankton. In some areas of the ocean there is up to six times as much plastic as there is plankton. When the animals eat the plastic it fills up their stomachs giving them a false sense of being full. This means that they do not eat properly and essentially die from starvation with a stomach full of plastic – other animals suffer from their intestines rupturing due to the plastic.

How the debris hurts humans

The primary threat to humans is from ingestion of toxins embodied in seafood. Plastic particles can absorb high concentrations of agricultural and industrial toxins that build up in fish and other marine wildlife when eaten. Many of these marine animals ultimately end up on our plates.

Without concerted global action, there could be one ton of plastic for every 3 tons of fin fish by 2025, leading to significant environmental, economic and health issues. There is no doubt that it is in everyone’s interest to get the plastic pollution problem under control. And there is hope. Every day researchers work to solve the problem. At NOVASOL, we want to support this important work – which is why we document the trash removed in connection with NOVASOL Coastal Care.

How documenting the trash helps solving the problem

As good an event as a coastal cleanup is, sadly, it is not enough. It is only a (necessary and important) band-aid. The oceans are filled with waste that never reaches the coast – and we will never be able to clean it all at the rate it is being discarded. Therefore, a big part of NOVASOL Coastal Care is documentation of the trash collected during the cleanup.

We are collaborating with the non-profit environmental advocacy group Ocean Conservancy who collects information about the pollution problem. At NOVASOL Coastal Care 2018 you can use a data sheet or the Clean Swell app to record the trash you collect.

The information you register becomes a part of Ocean Conservancy’s Ocean Trash Index: The world's largest item-by-item, location-by-location database of trash found in near-shore environments. Over 30 years, more than 225 million items of rubbish have been logged and removed. This way, because of the cleanups, not only will our beaches cleaner, we will also contribute to a remarkable dataset that researchers are using to develop solutions to make sure our trash never reaches the ocean.

NOVASOL Coastal Care



| Editor
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